【Training Objectives】

This major is made for students that want to acquire and master the specific concepts and strategies that drive the Luxury industry.

Through this major,students will understand the principles and theories that have built the strongest luxury brands on the market today;in fashion,but also in other sectors such as fine dining ,jewellery,perfumes and hotels.They will also see how, through innovation and in adapting to the evolution of consumer's expectations, those brands keep on maintaining their repuation of excellence.

Through case studies,lectures,projects and field researches,students will understand the key points of excellence and mechanism of international market and learn the key factors of successful Luxruy brands.

【Training Specifications】

Social Ability:

Students will get accustomed to exchange and communicate their ideas,to defend their opinions,and to listen to others' points of view in order to develop strong interpersonal skills and their general knowledge.

Professional Ability:

Students will learn how to use software in the fields of administration,graphic design or edition.They will also learn how to work in team,and how to manage workload and deadlines.Finnaly, they will also get used to pay attention to details in their written works,and develop their skills of pubilc speaking.

Methodological Ability:

Students will be trained to use various sources of information for data searching,learn how to filter,organzie and use these data,and practice how to produce a professional analysis and a relevant presentation of results.

【Career Orientations】

After completion of their 3-year program,students will have professional opportunities in sectors such as ready-to-wear and accessories,cosmetics,watches,jewellery,wine and spirits,automotive industry and technology,hotel and hospitality,real estate.Their infromation will have prepared them to work in the fields of marketing,retail,import and export,consulting,business affair and communications.

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