The Entrepreneurship of College Students Aiming at Internet Luxury Consumption
11/01/05 09:13:00

Students at the Shanghai University-Mod'art International study the current trends in the luxury industry, targeting the entrepreneurial approach to e-commerce.


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Yesterday, business newspaper reporters learned that the luxury marketing professional Hu Chaojun is preparing to create a network technology company, which brings speed, efficiency, luxury-grade quality enjoyment to the elite. Xiao Xu has been an intern at a famous clothing and e-commerce company, and he formally created a network technology company by the end of this year.


The company is different from these who advertise civilian fashion, such as e-commerce model. It intended to create a network of luxury clothing sale myth, to bring the elite to the speed, efficiency, hgh quality enjoyment. According to the 2010 China Luxury report, nearly half of the interviewees are willing to buy luxury goods online, with Beijing and Shanghai consumers being the most active, with 54% and 47% per cent of their willingness to express net purchases. In addition, the big names such as Giorgio Armani, Hermès have opened the Chinese online shopping websites, these industry dynamic open the idea of Xu, letting him find his position in time.


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