On November 22, 2018, the First Fashion Design Competition of Qipu Road Clothing Market in Jing'an District was held in Qipu Clothing Market Pedestrian Street. The move is to promote the brand strategy and innovation vitality of the Qipu clothing market. As the co-organizer, the dean of the institute, Shen Zhiwen, the head of the fashion communication, Dragana Rudic, attended the fashion design competition as a judge. This fashion competition has 23 collection of individual brands which selected from Qipu clothing market, showing the designer's keen sense of the street trend and the most popular clothing style.